What Fedor Emelianenko‚Äôs Return Means to Strikeforce
Although there‚Äôs been an abundance of talk that Strikeforce‚Äôs second CBS show could mark the promotion‚Äôs last on network television, Fedor Emelianenko‚Äôs return could spark enough interest for ‚Äúthe eye‚ÄĚ to request a third primetime broadcast.
For hardcore MMA fans, ‚ÄúStrikeforce: Nashville‚ÄĚ is solid enough to stand on its own without Fedor, however with the UFC potentially counter-programming the April 17th event, casual MMA fans could skip Strikeforce‚Äôs promotion altogether (Thank God for DVR‚Äôs).
Now that Fedor is officially back in the mix, Strikeforce retains access to the best fighter in the world and know the UFC can‚Äôt get their hands anywhere near him.
The Russian‚Äôs debut in November, ‚ÄúStrikeforce: Fedor vs. Rogers,‚ÄĚ was a great success as it garnered four million viewers.
If given a third CBS show, it would be hard to believe Strikeforce wouldn‚Äôt showcase MMA‚Äôs baddest heavyweight this time around as it would maximize exposure for not only him, but the San Jose, California-based promotion as well.
In addition, the primetime advertising dollars will certainly help pay some of Emelianenko‚Äôs hefty salary. Then again, there‚Äôs also the possibility of Fedor headlining Strikeforce‚Äôs first ever pay-per-view show, which company CEO Scott Coker said could take place later this summer.
Either way, Fedor is by far Strikeforce‚Äôs biggest meal ticket and the key to their longevity, regardless of what Coker & Co. keep trying to preach.